A professional buys their equipment and software like the housewives buy their groceries: buy more, if it's on discount, buy less if it's expensive.
Of course, a professional also knows that raising the price tag increases interest and desire, that's why professionals buy more, if it's on discount, buy less if it's expensive.
As in many things in the market, reality is the opposite of the name: an institute for sustainable ecology typically gets money from oil and gas, democracy advocates and human rights lawyers don't like critique, and social media is anti-social, dating apps are about rejection, and free-market proponents in the business world are all about building monopolies. Education is about the whims of teachers, Pro is about the whims of math phobics. Lite should have been "core", and Core should have been "standard", or so.
Generally, let's avoid politics and stereotypes about nationality or gender.
They often fit our assumptions, but not reality.
I think that the aim of the O.P. was to direct attention to being discerning and avoiding being led by leading words.
The way I read it, it is encouraging clear labeling and critical thinking.