Infinite loading when I click the Zorin os core install icon on the desktop

After I booted the USB pendrive which I use to install Zorin, I see Zorin's desktop. Now in the top left I see the Zorin installation icon, an instant after clicking it, it disappears and an infinite loading begins

I've had similar issues with earlier versions of Zorin. Most success with Install Zorin from the Menu or run the installer directly at boot where you are offered try or install.