Both of these exist.
It is all too human to assign far greater reach to things that they believe exist and to simplify things by using those things as an explanation or justification for much of what they see.
Privacy is as hard to come by as a functional conspiracy is.
Privacy as a concept is difficult to define. When does it apply and when does it not? Go back in time, before cell phones and computers. Your home could be considered private, but if you go out of the house, then your privacy begins to diminish. People will see what clothing you wear and what brands you prefer. Sitting at coffee shops and the like. However, in reality, in police investigations much of peoples private lives could be disseminated from interviewing the observations made by neighbors.
Including how a fellow treated his family, whether he drank, how he spent his free time, whether he watched television at night...
With the digital age, corporations were happy to move into these shades of gray.
To exploit that which is not clearly defined. If you agree to have a camera in your home, then you are complicit to their actions with that camera.
We never really had privacy. Now, it is easier to invade what little we had.
People carry their cell phones into public and private bathrooms, complete with cameras and recording apps - all the time, now.
Much of the issue is not that our privacy is being taken away. Few people truly have little concern about what is known about them. Rather, it is in that privacy being sold for profit.
A profitable market of privacy will encourage further invasions of privacy.
Just because an entity makes claims about supporting privacy does not mean that they do so in the way you expect. Much like the Jinn offering wishes, you may need to be careful what you wish for.
It is quite a marketing gimmick to profess support of privacy even while showing it little respect. e.g. Brave Browser. Sure, it won't sell your data to Microsoft. But it will sell it to someone you don't expect or use your data in other ways than you realize.
Such as "Brave Rewards" which is target market advertising essentially lifted directly off of Google, but reassigned to Braves Wallet.